modebranchen.NU no. 3 / August 2016 | Page 73

SOLID exhibits at stand no. B3-001 The Solid capsules centrum. Blandt de cool detaljer er effekter Each Solid capsule reflects a unique style De Urban Supply med rubber tape og innovative sølvfolieprint. tekniske materialemæssigt, kvaliteter mens dominerer farverne omdrejningspunkt i sort, hvid og rød. har Solids linjer reflekterer tilsammen de vigtigste trends inden for den internationale herremode til sommer 2017. direction. Urban Supply is contemporary and casual menswear. It is uncomplicated fashion that draws inspiration from the current trend scene. The contemporary design reflects the current tendencies of the fashion scene and always features strong and iconic graphic elements. Fresh and innovative details add the finishing touch to the Street Apparel capsule. The Denim Journey The Urban Supply capsule ranges from With a strong vintage look the Denim Journey cated and detail-oriented. of the denim heritage combined with the use the clean Nordic look to the refined – from simple, minimalistic and sharp to sophisti- Fabrics and fittings are in focus regardless of style direction. EACH SOLID CAPSULE REFLECTS A UNIQUE STYLE DIRECTION DENIM JURNEY URBAN SUPPLY STREET APPAREL miljø, og de ikoniske grafiske elementer er i The width of the capsule reflects its large target group and emphasises the great commercial strength of the Urban Supply line. Street Apparel Street Apparel is a capsule of highly trend- oriented items. Inspiration is found in the urban street life. reflects the original jeans spirit. The design is created with passion and a profound respect of innovative fabrics, washes and details. Inspiration is drawn from the world of craftsmanship, authenticity, m asculinity and the indigo tradition – from the blue workers, creative art galleries and the Brooklyn lifestyle. The Denim Journey is always on the move yet deeply rooted in the genuine jeans universe. The capsule contains a strong range of jeans and tops. MODEBRANCHEN. | ISSUE NO 03 JULY 2016 | 69