MARGITTES
RAFAELLO ROSSI
JOFAMA
JUST WHITE
R2 | FRYLAND AGENTUR
ICHI
ette. The green tones are pepped up with
back when women wore slips and skirts on
navy, brown red, dark orange and greyish
tions as a new neutral colour, which helps
but in the spirit of the on-the-go and bal-
is room for spicing up this classic, smart
a strong lemon yellow or a yellow-green
nuance. And off-white is central and funcholding back on the many vibrant summer
colours, says As Øland on the season’s colour trends.
Dresses and lingerie inspiration
- Taking a look at the latest shoe trends, the
top of jeans. The bra is a defining source of
inspiration for tops and summer dresses,
anced lifestyle, the designs are not corsetlike, says DM&T’s creative director, who
also mentions shirt and skirt pleats as examples of feminine details.
Slow living
square platform heel is in retreat, as is the
In terms of lifestyle, the fashion scene is
who makes sure to stress that dresses re-
it’s important for us to show the rest of
short, rounded toe shoes - for example with
v-shaped cut-out pumps, says As Øland,
main an essential part of the fashion scene
in 2017.
- The lingerie trend is an upcoming trend,
in which elements and details from un-
derwear are used in dresses and tops.
The dresses are typically large and a little cocoon-like, but also here the addition
of ultra-feminine and sexy details such as
light, delicate straps and laces break with
the traditional style. The style is similar to
supporting the “slow living” approach to
life. In reality, we may be rather busy, but
the world that we lead a balanced life. As a
result, we mostly invest in simple designs
that last multiple seasons. In other words,
we appreciate quality and durability.
- Men are embracing the casual style, for
example by wearing a T-shirt under a casual blazer – and the tie is often non-existing.
Denim, khaki and the jogging style with
tones dominate the palette. Suit-wearing
men are masculine and confident. There
style as well. Add a little edge with printed
shirts and T-shirts, an ethnically-inspired
pearl bracelet or a woven mix of print motifs, on which palm leaves are mixed with
dots, explains As Øland, who also points out
that the summer season will bring with it a
surfer inspired style, in which pink, beige
and white are central colours – potentially
pepped up with floral prints and graphic
inspiration from exotic and warm locations
such as Mexico or Cuba.
- But denim for both women and men are
set to be an all-important trend. Add to that
a pair of raw flat leather sandals and you
are all set, DM&T’s creative director concludes.
cut-off sleeves or trouser legs are recurring
details. When it comes to colours, khaki,
MODEBRANCHEN.
| ISSUE NO 03 JULY 2016 | 47