LOFINA KEYWORDS TIL SPRING/SUMMER 17
Nye farver i Silver Pink, lys lavendel, himmelblå, brændt orange |
Masser af sandaler | Sandaler med bindebånd | Letvægtssåler |
Kork / Skindsneakers
New colours in silver pink, bright lavender, azure, burnt orange |
Lots of sandals | Sandals with tie-strings | Light-weight soles |
Cork | Leather sneakers
www.shoebox.dk
LOFINA
exhibits at CIFF stand no.
C3-024
When buyers and store owners visit the
how is it possible to internationalise a com-
Walk the Talk
face. It may be Lofina’s founders – husband
- We don’t use agents or distributors. This
- During the process, we have focused on
Danish shoe brand Lofina at the European
fashion fair scene, there’s always a familiar
and wife Lise-Lotte and Morten Svenning-
gaard – or one of the daughters, Sisse or
Sofie. Or perhaps Lise-Lotte’s mother, who
also plays an active role in the company.
- We believe that the personal relation is
an essential part of running a business.
That is why we make sure to expand at a
pace that allows us to become personally
involved in new markets. Since establish-
ing the company 20 years ago, we have
become friendly with many of our cus-
tomers, Morten Svenninggaard says to NU
when we paid Lofina a visit in the company’s home town Odder.
International shoe fashion
Today, Lofina is sold in 23 countries. But
pany while maintaining a close relation-
It’s been two years since Lofina started
way, we form close partnerships with each
communicating our values clearly by act-
ship to customers?
of our customers. It’s all about living in the
present and about building a relationship
of trust between the supplier and the store.
Our customers know all about our values,
our high-quality products, the comfortable
fit and Lofina’s unique design DNA. And we
never compromise on any of these aspects
of our work. In a way, it’s rather simple –
keep your promises and keep delivering the
highest quality in all areas of the business –
from the choice of leather to delivery to the
stores, says Morten Svenninggaard.
Lofina’s shoes are produced in a factory in
Italy, which is also a family-owned busi-
selling their products outside Scandinavia.
ing on them. Some call it Walk the Talk, and
I guess that’s a rather fitting expression
considering the fact that we are in the shoe
business, says Morten Svenninggaard, who
leads the way at the season’s different fairs,
at which he is personally meeting Lofina’s
customers. Here, he and the family take
pride in providing customers with a proper
and personal service, and they are looking
forward to meeting both new and familiar
faces when Lofina is presenting its shoe
fashion for Spring/Summer 2017.
ness, in which several generations also
work side-by-side.
MODEBRANCHEN.
| ISSUE NO 03 JULY 2016 | 133