Patrade hjælper DK Company med at sikre koncernens
immaterielle rettigheder. De viste billeder er fra to af
koncernens brands – Gestuz og Karen by Simonsen
KAREN BY SIMONSEN
EN MODEVIRKSOMHEDS IP-STRATEGI KAN OMHANDLE FLERE
FORMER FOR BESKYTTELSE
– Et registreret varemærke beskytter navnet på dit produkt eller din virksomhed.
Varemærker kan registreres i hele EU (28 lande) med én ansøgning.
– Registrerede designs beskytter produkters fremtoning. Som for varemærker, kan der
indleveres én ansøgning om registrering af et design – og den kan gælde i hele EU.
– Patenter beskytter teknologi og fremgangsmåder – teknologien skal løse et teknisk
problem og skal være ny og have opfindelseshøjde.
Kilde: Patrade A/S
GESTUZ
Summary
- It’s a well-known scenario. A company’s
ing a gift shop and giving away all the gifts.
international strategy that allows the
mance. It’s not until later they realize that
the brand. Unfortunately, a number of
registering trademarks in existing markets
sales staff has returned home from a fair, all
pleased and satisfied with the sales perforthey may have given away their only true
valuable property to one or more compe-
titors. Or, in other words, they were ripped
off by their competitors, who managed to
steal away great product names, designs
or innovations that weren’t protected as
intellectual property, says partner and attorney Eva Aaen Skovbo from Patrade A/S,
who also points out that going to a fair with-
out having evaluated the company’s intellectual property rights is a little like open-
- It’s key to protect intellectual property
rights since it’s essentially the DNA of
companies in the fashion industry haven’t
sufficiently secured trademarks on their
business name, logo and brand – and that
can be a costly affair and companies can
eventually loose potential markets and
ownership r ights to competitors, says chief
attorney at the Danish trade organiza-
tion DM&T, Mikkel Gudsøe. The message is
clear:
- Identify your company’s “world map”
company’s
goodwill
to
grow
while
remaining legally protected. Consider
as well as potential export markets listed
in your five-year plan – and remember
manufacturing countries as well. Look
into the possibilities to protect the designs
that are of particular importance for the
company in the long run – 12 months after
official launch of the product at the latest,
Mikkel Gudsøe points out.
of intellectual property and make an
MODEBRANCHEN.
| ISSUE NO 03 JULY 2016 | 123