ISAY
ISAY
exhibits at CIFF
stand no. C1-026
Summary
In a move to match the expectations raised
highlighting its focus on complete out-
inspiring atmosphere, says Søren Andreassen.
a refined international look. Thanks to
and seamless qualities. The colours used in
instalment and shipment of the new
by an ambitious growth strategy, the
collections from Danish Isay have received
the new look, Isay’s growth is primarily
coming from international markets.
- Our trousers concept is very successful,
and we are currently offering seven
different basic styles and no less than
41 different variants, says CEO Søren
Andreassen.
During the fashion week in Copenhagen,
Isay is showing its wide collection and
fits including an attractive T-shirt basic
programme in viscose stretch, pure viscose
the collection are picked out to help kickstart the spring season in the stores – even
though it’s still winter.
- We have made agreements about opening
28 shop-in-shop concepts with walls,
tables and platforms built from reusable
materials such as old EUR-pallets and
wood with old, rusty nails. The solution is
sustainable and contributes to creating an
Isay
has
designed
the
shop-in-shops
themselves and is taking care of the
concepts – straight from the main offices
in Them in central Jutland. And the concept
has been received really well:
- We have had to politely turn down some
of our customers since we are currently
unable to keep pace with the demand, says
Søren Andreassen, who highlights the
importance of customer relations as a key
parameter in the fashion industry of today.
MODEBRANCHEN.
| ISSUE NO 03 JULY 2016 | 117