modebranchen.NU no. 3 / August 2016 | Page 107

OUR 100 PERCENT FINE MERINO WOOL IS MADE FROM LONG-FIBRED, SOFT-WASHED AND HARD TWISTED MERINO WOOL, WHICH MAKES ITS SURFACE SOFT AND COMFORTABLE - EVEN FOR SENSITIVE SKIN. ANNE HAGELSKJÆR, CO-OWNER Summary Knits are only as good as the yarn you use. Since it was founded in 1937, Quimo Nordic has produced clothing according to this principle. Today, the company is lead by third generation, and the impressive, accumulated know-how is applied in the design of trendy collections and a unique NOS concept. - All of our knits are made with carefully selected yarn and handled by people with long-standing expertise, says Anne Hagelskjær, co-owner in Quimo Nordic. The Danish company applies its many years of experience to develop new washable and dryable viscose fabrics with high yarn weight and low peeling. The most recent addition to the NOS concept is a new merino wool fabric. - Our 100 percent fine merino wool is made from long-fibred, soft-washed and hard twisted merino wool, which makes its surface soft and comfortable - even for sensitive skin. The process also makes the merino wool hard-wearing and practical since its machine-washable using the machine’s wool cycle. It’s also 100 percent organic, says Anne Hagelskjær, who is very pleased with the success of the merino wool. - It’s a perfect choice for fashion and quality- conscious consumers, she says. Marquant’s NOS collections are aimed at wholesalers and the B2B market and feature smart MARQUANT CLASSIC basic design such as cardigans, turtleneck tops and traditional turtlenecks. Experience Marquant at CIFF in Bella Center, booth no. B2-284. MODEBRANCHEN. | ISSUE NO 03 JULY 2016 | 103