Artikel | article
NYT SHOPKONCEPT FRA
BIANCA I NORDISK LOOK
SHOP-CONCEPT FROM BIANCA IN A NORDIC LOOK
Det nye shop-in-shop koncept fra Bianca har et rent og
skandinavisk udtryk. Det er designet, så det nemt kan tilpasses
den enkelte butik.
The new shop-in-shop concept from Bianca has a clean
Scandinavian look. It is designed to be easily adapted to the
individual stores.
BY HELLE MATHIESEN
Det familieejede tyske brand Bianca har
says International Sales Director, Sofie
kende i en feminin og casual stil. Og shop-
a great drive. We value a close partner-
lanceret et nyt shop-in-shop-system.
- I dag er Biancas look moderne og tiltræk-
systemet afspejler det rene, venlige og
enkle udtryk. Samtidig er Bianca et firma
med et enormt drive. Vi sætter pris på det
tætte forhold til kunderne – relationer,
der er bygget op gennem mange år. Shop-
systement er fleksibelt, så det kan tilpasses
de individuelle behov, der er i butikkerne,
siger International Sales Director, Sofie
Deblieck til magasinet NU.
Det nye shop-system kommunikerer tryg-
hed og autenticitet samt Bianca-følelsen:
Glæde, energi og livslyst.
The family owned German fashion brand
Bianca has launched a new shop-in-shop
system.
- Today the Bianca design has a modern and
compelling appearance - casual femininity
is the keyword for the style. And the design
of the new shop system reflects this style,
96 | ISSUE NO 03 JULY 2016 | MODEBRANCHEN.
Deblieck to the NU magazine.
- Bianca is a family owned company with
ship with the shops and the close rela-
tions we have built up with the buyers
through many years. The company was
established in 1973, and it is still a very
dynamic company when it comes to, for
instance, innovative design and new
business ideas, says Sofie Deblieck.
- The shop system has a flexible composition and the look is clear, light and friendly.
I would describe it as congenial and charismatic – and it actually is a very Nordic style,
says Sofie Deblieck.
The shop assembly elements are produced
exclusively in Germany, by local regional
companies.
The new shop-system shows emotion and
flexible product presentation but, also, a
confident and authentic communication of
the Bianca feeling:
Joy, energy and the love of life.