Article
aw vintage style
WITH A TWIST OF COSINESS
AND NORDIC MINIMALISM
The Nordic and raw vintage style creates a personal and vibrant atmosphere
– in stores, in restaurants or in private homes.
At fairs this summer, Trademark Living is presenting a sample of its unique
assortment at two fairs in Germany and two in Scandinavia.
BY HELLE MATHIESEN
Trademark Living offers a wide range of in- ment for our retailers’ businesses and in products add a natural warmth and soft
- The product range reflects our fascina- - As we develop the product range, we actu- Nostalgia recreated
terior products and the company focuses on
sustainability, innovation and personality.
tion of using and reusing materials in in-
novative ways. We are creative about re-
cycling and upcycling. When designing and
developing our collections, we focus on
authentic and timeless charm mixed with
functionality, says founder and co-owner
Jan Thormann, who adds that Trademark
Living - in cooperation with its suppliers
- focuses on sustainability when choosing
private homes, says Jan Thormann.
Co-owner Annette Thormann continues:
ally design a large part of the products our-
Elements from Trademark Living’s vintage
how, many years of experience and our rior design stores and in private homes. Or
on a continual basis can present a wide and
creative product range thanks to our know-
sense for current trends with a cosy, Nordic
twist.
Industrial style
The raw factory-like style is a key ingredi-
Interior trends celebrate the personal style style with a Nordic twist. The furniture
– and we see a strong demand for home
décor that distinguish from the rest.
- We see increasing interest in original,
old one-of-a-kind products in our product
range. We have a knack for finding these
“oldies but goodies” with authentic patina
that tells a story with heart and soul. And
that’s how we create a creative environ-
54 | ISSUE NO 02 JUNE 2017 | MODEBRANCHEN.
Thromann adds.
selves. That means that Trademark Living materials.
Personal interior
edge to the rest of the product range, Jan
ent at Trademark Living.
- We interpret the trendy, raw, factory-like
is characterized by the authentic and raw
look with focus on materials such as steel,
iron, leather and reusable materials, says
Annette Thormann.
Durability is also a key word for the com-
pany, as materials are hard-wearing and
getting more appealing by the day.
- To soften the raw style, many of our wood
style contribute to creating a nostalgic,
personal and vibrant atmosphere – in inte-
in clothing stores, restaurants, hotels and
cafés, which make up a substantial part of
the company’s customer base.
- We are quite simply in love with the old
vintage style, one-of-a-kind products and
the idea of giving old things new life. The
vintage style is a mix of traditions, values
and a modern look in sweeping and attrac-
tive shapes designed in a charming, yet func-
tional style, Annette Thormann concludes.
Meet Trademark Living at Tendence in
Frankfurt stand no. 8.0 A54, at Trend-
Set in Munich stand no. A3 E21, at Form-
land in Herning stand no. J7260, and at
Formex in Stockholm stand no. A08:30.