modebranchen.NU no. 2 / June 2017 | Page 49

Article LOFINA BOOT WITH FLOWER EMBROIDERY LOFINA An extraordinary collaboration between a designer, a florist and an Italian shoe factory is behind a new boot style with embroidery from Lofina. BY HELLE MATHIESEN The Danish shoe designers Morten and Lise- tive and has a huge knowledge about leather, which is also a very difficult task. wanted to create a unique and detailed flow- They picked out very carefully each flower. because this started with real flowers it Lotte Svenninggaard had an idea to create a very special design for their boots. They er embroidery different from others. - We have used decades making fantas- tic and comfortable shoes in the absolute highest quality. We never do anything half and if the details are not spot on, we will flowers. Lise-Lotte and Dean started to find the perfect flowers for the embroidery. At last they found the perfect combina- tion of real flowers and made a photo, says Morten Svenninggaard. A beautiful journey not put it into production. For making this Now it was up to Lofina’s factory in Italy to most successfully florists in Denmark for of real flowers into embroidery. There has embroidery perfect we started with the flowers. Therefore we asked one of the help, Morten Svenninggaard explains re- garding the new design. Dean Bang Thy is a florist and the owner of a special florist, which is located in Aarhus near the Lofina store. - Every time you enter his store you feel like you enter a fairytale. He is very crea- make the embroidery. - It was a very difficult task to make a photo been used a lot of time making this detail one hundred percent perfect. Many people have been helping making this idea come to life, and our factory in Italy has done an incredible job turning these real flowers into an embroidery design. After this they needed to transfer the embroidery on to the The more detailed the photo is, the more difficult it is to transfer it on to leather. And has been a very challenging and interest- ing job. Every stitch cost and takes time, so we ended up with a unique handmade boot in the softest calfskin with a very special embroidery. All in the highest quality exist- ing, explains Morten Svenninggaard. This embroidery has a lot of meaning to the Lofina company and has involved many peo- ple. Lise-Lotte and Morten Svenninggaard are hoping that this boot will bring a lot of joy. They hope that it shows what a beauti- ful journey this boot has been through from idea to reality. Meet Lofina at Gallery in Düsseldorf, at Pure in London, at CIFF in Copenhagen, at IN Fashion Munich and at Premiére Classe in Paris. MODEBRANCHEN. | ISSUE NO 02 JUNE 2017 | 49