Article
LOFINA BOOT
WITH FLOWER
EMBROIDERY
LOFINA
An extraordinary collaboration between a designer, a florist and an Italian shoe
factory is behind a new boot style with embroidery from Lofina.
BY HELLE MATHIESEN
The Danish shoe designers Morten and Lise- tive and has a huge knowledge about leather, which is also a very difficult task.
wanted to create a unique and detailed flow- They picked out very carefully each flower. because this started with real flowers it
Lotte Svenninggaard had an idea to create
a very special design for their boots. They
er embroidery different from others.
- We have used decades making fantas-
tic and comfortable shoes in the absolute
highest quality. We never do anything half
and if the details are not spot on, we will
flowers. Lise-Lotte and Dean started to
find the perfect flowers for the embroidery.
At last they found the perfect combina-
tion of real flowers and made a photo, says
Morten Svenninggaard.
A beautiful journey
not put it into production. For making this Now it was up to Lofina’s factory in Italy to
most successfully florists in Denmark for of real flowers into embroidery. There has
embroidery perfect we started with the
flowers. Therefore we asked one of the
help, Morten Svenninggaard explains re-
garding the new design.
Dean Bang Thy is a florist and the owner of
a special florist, which is located in Aarhus
near the Lofina store.
- Every time you enter his store you feel
like you enter a fairytale. He is very crea-
make the embroidery.
- It was a very difficult task to make a photo
been used a lot of time making this detail
one hundred percent perfect. Many people
have been helping making this idea come
to life, and our factory in Italy has done an
incredible job turning these real flowers
into an embroidery design. After this they
needed to transfer the embroidery on to the
The more detailed the photo is, the more
difficult it is to transfer it on to leather. And
has been a very challenging and interest-
ing job. Every stitch cost and takes time, so
we ended up with a unique handmade boot
in the softest calfskin with a very special
embroidery. All in the highest quality exist-
ing, explains Morten Svenninggaard.
This embroidery has a lot of meaning to the
Lofina company and has involved many peo-
ple. Lise-Lotte and Morten Svenninggaard
are hoping that this boot will bring a lot of
joy. They hope that it shows what a beauti-
ful journey this boot has been through from
idea to reality. Meet Lofina at Gallery in
Düsseldorf, at Pure in London, at CIFF in
Copenhagen, at IN Fashion Munich and
at Premiére Classe in Paris.
MODEBRANCHEN.
| ISSUE NO 02 JUNE 2017 | 49