Article
AREAL BÖHLER
AREAL BÖHLER
– THE NEW FASHION
DESTINATION IN DÜSSELDORF
Areal Böhler will open its doors to Gallery in July and Gallery Shoes in August.
BY HELLE MATHIESEN
Areal Böhler in Düsseldorf has become an chance to flexibly use the platform before, Denmark, Sweden, Spain, the UK and the
is a 100-year-old site where steel was pro- ness and place orders, summarises Ulrike Shoe fair in August
important fashion destination for the re-
tailers in Northern Europe. Areal Böhler
duced. Today it captivates visitors with its
extraordinary and individual atmosphere.
The impressive industrial backdrop with
indoor crane, boiler house, concrete pillars
and mighty steel girders now offers the set-
ting for Gallery and Gallery Shoes.
20 agencies at Gallery showrooms
One of Gallery’s assets is its increasingly
important showroom concept, which is
now being further expanded.
- For the first time, the upcoming edition
will be attended by around 20 agencies.
In addition to Norbert Klauser, D’tails, Die
Hinterhofagentur and Pegaso, a number of
new names will be making the most of the
48 | ISSUE NO 02 JUNE 2017 | MODEBRANCHEN.
during and after the tradeshow over a nine-
day period, maximum 14 days, to do busi-
US.
Kähler, Project Director of Gallery and Gal- Gallery Shoes takes place 27-29 August
taking part, the Premium & Agencies area Shoes is to showcase 500 international
lery Shoes.
Due to the growing number of agencies
will be extended at the upcoming edition
and as well as covering the Halle am Was-
serturm and parts of the Alte Schmiedehal-
len it will be located in the Alte Kesselhaus.
A total of around 690 brands will be exhibi-
ting at the Gallery fair at Areal Böhler.
- Gallery is growing. Just like the number of
agencies that will be attending both Gallery
and Gallery Shoes, says Ulrike Kähler.
Premium & Agencies is for agencies and in-
ternational brands that are based in coun-
tries such as France, Italy, the Netherlands,
2017 at Areal Böhler.
- Our aim for the first edition of Gallery
brands. 400 labels have already confirmed
that they’ll be exhibiting in August. We’re
particularly delighted that we’ve been able
to firmly establish all our planned seg-
ments, Premium, Contemporary, Urban,
Comfort and Kids, on a competent, expres-
sive and international tradeshow platform
summarises Ulrike Kähler.