Article
BLOOMINGVILLE
MEET THE NORDIC DESIGN
COMMUNITY AT FORMLAND
Trend zone inspires retailers to become their own curator at Formland in Herning.
BY HELLE MATHIESEN
At the trade fair Formland in the Danish a selection of different styles melt togeth-
experts within the design industry. Form- jects – from vintage finds to art and design
city Herning you can attend exciting trend
zones and inspiring trend talks by trend
land is the place to enjoy the latest collec-
tions within Nordic design combined with
trends and tendencies for Autumn/Winter
2017/18. Be inspired and update your store
within the latest trends, colours and plenty
of product news.
Formland is divided into different creative
communities. Each community is an indica-
tive of the exhibitors’ style, atmosphere
and industry. Read about each community
at www.formland.com
Inspiring Trendzone
Art, design and functionality blend togeth-
er, when Formland, in collaboration with
Eckmann Studio, opens its doors to the
trend zone Galerie Èclectique. This time
around, the trend zone takes form of an ex-
hibition – an ode to art, where the best of
44 | ISSUE NO 02 JUNE 2017 | MODEBRANCHEN.
er. The exhibition consists of small salons
that feature unique combinations of ob-
products. The aim is to celebrate the art of
expression, where it is allowed to “steal”
from all kinds of styles in order to achieve
a new and individual context. Visitors are
challenged to personally choose which ele-
ments fit into their store, or, “gallery”.
- Artful expression is essential as everyone
wants be their own. Retailers should live up
to that and attract customers by becoming
their own curator and open the way for cre-
ating a unique expression. Colours, scents
and other sense impressions play a central
role, and art, design and craftsmanship
are essential references in this context,
says Anette Eckmann, owner of Eckmann
Studio.
Formland takes place August 17-20,
2017 in MCH Messecenter Herning.