Article
Dance
WHILE
THE MUSIC IS PLAYING
Kreafunk expands with more life style products in an effort
to spread joy among its consumers and encourage living in
the present moment. The new products are set to launch at
the Premium fashion fair in Berlin, which clearly reflects the
diversification within the lifestyle industry.
BY HELLE MATHIESEN
- Good design, increased mobility, cool Among the new items are sleeves with
its collection with new items, Ruben Fog- keychain and a USB keyring that let’s you
functionalities and great sound are key
elements at Kreafunk, which is expanding
Fredsgaard, CEO and founding partner says
to NU.
- Naturally, we are keeping with the es-
sence of Kreafunk, namely developing
creative and functional products – hence
the name Kreafunk. But we plan to make
even more out of the experience that sur-
rounds the products. In other words, we
strive to spice up life a bit, says Ruben Fog-
Fredsgaard. He adds that the philosophy of
Kreafunk as a lifestyle brand is centred on
real, actual life.
A lifestyle brand
- We are not trying to brand ourselves into
a piece of scenery, where everything is
staged. On the contrary, the Kreafunk way
of living is about getting the most out of
everyday, says Ruben Fog-Fredsgaard.
38 | ISSUE NO 02 JUNE 2017 | MODEBRANCHEN.
leather details and a leather accessories
collection featuring a cabelorganizer, a
charge your devices “on-the-go” – for exam-
ple your Kreafunk headset.
- The development of Kreafunk’s product
portfolio reflects the blurring of sector bar-
riers in the lifestyle industry, where design,
interior, fashion and technology melt to-
gether more and more. That’s also the rea-
son why we are exhibiting at the Premium
fashion fair in Berlin for the very first time,
says Ruben Fog-Fredsgaard, who, together
with Kreafunk’s sales team – is looking for-
ward to presenting the many new, funky
items at The Cube 2 at Premium. After that,
Kreafunk continues its season presenta-
tion at seven other design and interior fairs
across Europe, including Formland at the
Danish home market.