Article
STREETWEAR
PREMIUM GROUP
This season, the PREMIUM GROUP presents
how the streetwear look differs across each
of the Group’s platforms, in order to help
buyers transporting the looks into their stores.
BY HELLE MATHIESEN
Today, “streetwear” is the best phrase that greater understanding of the composite combining streetwear pieces with statement
media that unites people from all over the ances. At the different trade fair platforms BRIGHT sets the bar
we have to describe the current global lan-
guage of fashion, music, lifestyle and social
world. Over the years, a cocktail of genres
like skateboarding, workwear, military
and athletic-inspired clothing – among
many others – have blended together to
create a homogenous streetwear culture
that is now the backbone of big directional
shifts in mainstream tastes. But having a
36 | ISSUE NO 02 JUNE 2017 | MODEBRANCHEN.
parts is a prerequisite to comprehending
the full spectrum and all its complex nu-
jewellery that makes the look complete.
PREMIUM GROUP shows how the street- At BRIGHT, visitors will be privy to a
The female take while the latest skateboarding collections
wear look differs.
With
a
focus
on
feminine
designs,
SHOW&ORDER KRAFTWERK BERLIN pre-
sents the female take on this season’s trend,
range of core skate brands that truly set
the bar for streetwear in the early days,
from Levi’s and New Balance bring us to
the modern era. Nostalgic hip-hop labels
like Pelle Pelle and ECKO Unltd. will also