modebranchen.NU no. 2 / June 2015 | Page 62

Artikel/article THE TREND SPOTS IN HALL 5 HAVE BEEN GROUPED INTO A SEPARATE AREA PROVIDING IMPORTANT INFORMATION ON SEASONAL TRENDS FOR S/S 2016. HERE TRENDS ARE FEATURED IN AN ATMOSPHERIC SETTING THAT STRIKINGLY ILLUSTRATES DESIGN OBJECTS AND COLOURS IN DISTINCT VISUALISATIONS. THREE LIFESTYLE WORLDS AT GDS A wide selection of shoe collections for Summer 2016, trend information, and fresh impulses galore – this is what GDS offers at its next summer edition from 29 to 31 July 2015 in Düsseldorf. BY HELLE MATHIESEN The GDS will present three different life- The scene area RICHTIG WICHTIG will also stage for special product stagings and tors with new high-end collections such calling is the motto for the new season. DIO Show will feature current trends from style worlds when the fair takes place again this summer in Düsseldorf. The STUDIO area awaits trade show visias Iceberg from Italy, Mer du Sud from Spain or Intramontabile from Germany. APICCAPS presents a selection of young, promising designers from Portugal as part of its "Portuguese Young Talents" scheme. After the successful debut in February 2015 there will also be a "comeback" of the twenty international Design Trendsetters. This time they will bring their new 2016 summer collections. The POP UP Area has found a new home in Hall 10 thereby moving closer to the trade show action again. Housed until now in Hall 9 the catwalk will also be back in Hall 10 again in July. 62 / ISSUE NO 02 JUNE 2015 / MODEBRANCHEN. move to Hall 10 to celebrate its second edition. After paying tribute to Paris this area will be "very British" this time: London In HIGHSTREET the Concept Area in Hall 5 has been expanded. Here, Italy’s bag label Aurora Prestige and men’s shoe manufac- turer I Maschi Gold will be presented for the first time, to name but two newcomers. The HIGHSTREET brand line-up this year will also feature Germany’s mega firm Brax and Dutch men’s shoe producer Van Lier. Other first-time exhibitors include Balducci from Italy, Red Rag Develab from the Netherlands and KEA from Brazil. The Highlight Route running through the Follow the Highlight Route three GDS Lifestyle Worlds doubles as a events. The catwalk in Hall 10 will host fashion shows and serve as a stage for innovations from individual brands. The STUthe Premium segment. The Trend Spots in Hall 5 have been grouped into a separate area providing important information on seasonal trends for S/S 2016. Here trends are featured in an atmospheric setting that strikingly illustrates design objects and colours in distinct visualisations. The Forum Touch is a contact point for visitors to both see and touch seasonal as well as cross-seasonal innovations and materials. Here all types of material cate­ gories such as leather and textiles can be researched. The Forum is an information pool for textures and surfaces.