BTX GROUP
exhibits at Panorama
stand no 6.13.
SIGNATURE
BRANDTEX
About BTX Group A/S
In the first 70 years, the company was owned by the Danish Petersen
family. In 2005 EQT acquired the company, and in 2006 the name of
the group was changed into BTX Group. In March 2013, Sun Capital
acquired BTX Group, and today the group represent a range of fashion
brands for the mature lady.
The ambition of BTX is to be retailers’ preferred supplier and partner.
BTX Group has more than 4.000 customers all over Europe.
IMITZ
Signature brand essence
Imitz brand essence
Brandtex brand essence
The Signature collection is characterised by
Imitz is a feminine, fully coordinated collection
Brandtex focuses on the fit and a cut that is
a relaxed Scandinavian style focusing on co-
comprising several colour-coordinated pro-
designed for the female figure and the brand
lours and a comfortable fit when it comes to
duct ranges.
is specialist in unique fit of pants.
knitwear and T-shirts.
The collection focuses on smart trousers,
Brandtex offers a degree of fashion that
It does not compromise on qualities. The
T-shirts, knitwear, blouses and dresses with
addresses mature women that want to feel
best fabrics and yarns are selected.
feminine details. Here you will find the newest
"fashionable". The collections can be mixed
Significant of the brand is characterised
colours and trends in a functional and femi-
and matched in various combinations with
by a broad range of basic and trendy high-
nine context for your everyday and evening
colours and prints.
quality models with smart details and prints
wardrobe.
Brandtex is true to its consumers, and all col-
in the medium price range.
Imitz offers value for money.
lections have a common theme.
MODEBRANCHEN.
/ ISSUE NO 02 JUNE 2015 / 61