Artikel/article
THE TOWN IS THE WHOLE LIFE OF THE REPLIKA MAN. HE DISGUSTS CONVENTIONS
AND PETIT BOURGEOIS ATTITUDES AND DOES NOT BELIEVE IN AUTHORITIES, BUT
MOSTLY IN HIMSELF. LIFE IS TOO SHORT FOR MAINSTREAM CLOTHES AND DICTATING
TRENDS. THE REPLIKA MAN EXPRESSES ATTITUDES AND PAINTS A SELF-PORTRAIT BY
WAY OF HIS CLOTHES. THERE IS ROOM FOR EXPERIMENTS AND FOR FLIPPANCY.
FIRST MOVER IN THE PLUS-SIZE FASHION CATEGORY FOR MEN:
REPLIKA JEANS CPH.
GROWING FAST
A strong Big & Tall jeans brand aimed at young men. Sales in 35 countries with special
focus on Europe, USA and Canada. A vision of making plus sized clothing a more integrated
part of the fashion industry.
Replika Jeans Cph. has evolved from a market-leading niche brand to a heavyweight in the
international market for plus sized fashion for young men.
BY HELLE MATHIESEN
While plus sized fashion for women has
- Replika Jeans Cph. is one of the only de-
Allsize Company A/S is the fashion house
stores specializing in plus size fashion, eve-
jeans with the latest wash styles? We wish
program.
become a widespread phenomenon sold in
traditional fashion stores, online, in spe-
cialized shops and in dedicated chains of
rything is radically different when it comes
to plus sized fashion for men.
- For some reason or other, neither wholesalers nor retailers have viewed plus sized
male consumers as a potential target
audience. Replika Jeans Cph. is a first mover in the Big & Tall menswear segment as
a young and fashionable jeans wear brand,
says CEO Ole Dam to the NU Magazine.
It’s the company’s vision to make mascu-
On par with traditional fashion
line plus size fashion an integrated part of
the fashion palette.
58 / ISSUE NO 02 JUNE 2015 / MODEBRANCHEN.
dicated jeans brands for Big & Tall consumers in Europe. But shouldn’t it be possible for a heavy 17 to 25-year-old lad to find
to give him the same options as his peers
when it comes to fashion and style. The
clothes are constructed differently, and
we have built up the necessary knowhow
when it comes to the right fit and comfort
for the plus sized segment, explains CEO
Ole Dam.
Replika Jeans Cph. is a total concept build
around a young, cool jeans style
The brand has two yearly main collections,
whereas delivery to the stores happen
three times per season, where each delivery is built around a general story and a
colour theme.
behind Replika Jeans Cph., and it also owns
North 56.4 and North 56.4 Sport. Moreover,
the fashion house also offers a wide N.O.S.
More and more people are becoming over-
Huge potential
weight, which in turn increases demand for
plus size fashion – for both genders and all
ages. It’s a global trend, which doesn’t seem
to taper off, but on the contrary seems to
intensify in step with an increased global
buying power.
The new Replika Jeans Cph. collection for
Spring/Summer 16 is presented at a number of fashion weeks in Europe and USA.