Artikel/article
PILGRIM
exhibits at Panorama at
stand no 1.77
DANISH FASHION JEWELLERY BRAND
TO PREMIERE AT PANORAMA
The Pilgrim design reflects the simple Scandinavian style and a sense of poetry.
The inspiration still - after more than 30 years on the markets - comes straight from the
heart, says founder and CEO Annemette Markvad.
BY HELLE MATHIESEN
It all began in 1983 when the two Danes –
Annemette Markvad and Thomas Adamsen
– translated their empathy and innovative
energy into jewellery design. Back then, the
Pilgrim brand was sold mainly at festivals.
Their love for music and people expressed
itself through the design, reflecting values
of spontaneity, intimacy and authenticity.
- Pilgrim remains true to these authentic
values. To begin with – we had, and still
have, two key aims: to create beautiful jew-
56 / ISSUE NO 02 JUNE 2015 / MODEBRANCHEN.
ellery that makes a woman feel beautiful.
And to develop a workplace where everyone enjoys coming to work, says Annemette
Markvad.
Today Pilgrim is an international brand.
Simple and Scandinavian
High quality on-trend design is the cornerstone of the company, and with six col-
lections a year Pilgrim delivers handmade
jewellery, timepieces and sunglasses to
more than 40 countries around the world.
- Our journey towards a clean and simple
design expression with focus on the Scandinavian style has clearly helped us to
position Pilgrim on the international fash-
ion scene, says Head of PR and Marketing,
Katrine Seiffert Tiemroth.
Take a closer look at the Pilgrim style and
see the new collection in Hall 1 at Panorama in Berlin, stand no. 1.77.