Artikel/article
WE EXPECT TO MEET A LOT OF INTERESTING FASHION
BUYERS, GERMANS, OF COURSE, BUT ALSO MANY OTHER
NATIONALITIES. WE SEE PANORAMA AS A STEPPING-STONE
TO THE ENTIRE EUROPEAN FASHION BUSINESS
KARSTEN BIRKELUND, INTERNATIONAL SALES AND MARKETING MANAGER
ADPT. – NEW DANISH EXPRESS
BRAND PREMIERES AT PANORAMA
In January the Danish Bestseller Group launched the brand ADPT.
In July ADPT. exhibits at Panorama in Berlin.
BY HELLE MATHIESEN
The new brand ADPT. has focus on short
delivers new styles whenever a new trend
that navigates in a turbulent and constantly
a fast and constant flow. The brand has both
- We focus on keeping our value chain
with a laid-back, young approach for fash-
term deliveries and flexibility. It reflects the
constant demand for news in the fashion industry and adjusts to the need for fashion in
a male and a female product line.
- ADPT. delivers high fashion and creates a
unique look that provides confidence and
style to the consumer. Being a new brand in
a large company as Bestseller with a very
strong portfolio of brands, it is key to develop our very own and individual design
DNA, says Karsten Birkelund. International
Sales and Marketing Manager.
In addition to six annual collections, ADPT.
Express lines
50 / ISSUE NO 02 JUNE 2015 / MODEBRANCHEN.
presents itself. And the ability to adapt to
the market demands is precisely the reason
for the brand name - ADPT.
short, and we have six collections yearly
with deadlines as close to the delivery as
possible. We work with weekly express
lines and we are able to deliver products
within three to four weeks, says Karsten
Birkelund.
The products will be highlighted on a
constantly updated online B2B platform
which will be launched mid of September.
ADPT. targets the fashion conscious youth
Laid-back style
changing world surrounded by technology
24/7.
- The core of ADPT. is casual jeanswear
ionable everyday clothing. The look is clean
with focus on shapes, high quality fabrics
and fashionable details mixed into strong
trend items, explains Karsten Birkelund,
who is looking forward to meeting the international buyers in Berlin. ADPT. also exhibits at Modefabriek in Amsterdam and at
CIFF in Copenhagen.
ADPT.
exhibits at
Panorama, Hall 3,
stand no 3.48