Artikel/article
Q AND A WITH
HELENA CHRISTENSEN
The world-famous photographer and model, Helena Christensen, is designing a new
line in collaboration with InWear: InWear by Helena.
Read more about Helena Christensen’s view on design, branding, career, big city life
and the fashion industry here. See the new InWear by Helena collection at Panorama,
Hall 1, stand no 1.23.
Q: You have recently teamed up with
Q: There’s no question that your persona
the popular Danish brand, InWear, and
and name have become somewhat of an in
designed a new line in collaboration
ternational brand. How do you choose what
with InWear – InWear by Helena. You are
contributing to the design yourself. Is it
new for you to work with fashion design?
And what excites you about the design
A: I have previously made designs for difprocess?
ferent companies, for instance when I designed my own lingerie line for Triumph for
three years and when I created a "capsule"
collection for Anthropologie together with
Camilla Stærk, with whom I’m currently
working on a personal project. We created
our first collection pieces and designed
jewellery for Skagen.
I find it insightful and interesting to be a part
of the design process from beginning to end.
I’ve always felt the need to be inspired and
work creatively with my mind and my hands.
44 / ISSUE NO 02 JUNE 2015 / MODEBRANCHEN.
A: If I feel that I personally can learn from
comes next and who to partner up with?
the process and if it is indeed a proper partnership and not just a way for a company
to "use" my name and face, it becomes far
more interesting to me. But my job as a
model has for many years meant that my
work is been about selling products for different companies. This has given me experience and the desire to involve myself in a
whole different way.
Q: How does the InWear brand match up
A: Up until now, there’s been a very natural
with the Helena Christensen name?
connection. My own style is not too differ-
ent from theirs and the fact that I can add
something personal to their brand while
learning about the process is a benefit to
everyone. One of my very first modelling
jobs was actually for InWear. Now I work
for them again, but in a completely different
way. There’s something really great about
that. It's like the full circle.
Q: You started your career as a model,
and later on you got on the other side of
the camera and became a professional
photographer. In which direction do you
A: Actually, it was the other way around. I
see your career heading in the future?
started taking photos and felt that it was
something I wanted to spend time on and
work with. When I got the chance to travel
around the world as a model, I grabbed it at
once and got lucky enough to see the world,
both as a model and a photographer.