modebranchen.NU no. 2 / June 2015 | Page 42

Artikel/article July 2015 LECTURES NOVA VA FLOOR ST ENTRANCE / EXIT MARKETPLACE IMPRESSIONS FROM PANORAMA Apart from powerful brand presentations our core business - Nova clearly focuses on Brings people together collections that inspire the trade-visitors. The Nova concept also allows us to present have to bring people and markets together. Panorama is a bi-annual gathering of the the product. Here we create a trend-lab like space – presenting cutting edge and niche relevant – non-textile – product news, the CEO explains. Nova is located in Hall 1.2. Jörg Wichmann is certain that fashion trade shows still have a value nowadays. - First and foremost fashion trade shows players in the fashion business – the shopowners and buyers, the designers and com- panies, the fashion media and much more. THE NEW AREA CALLED NOVA IS LOCATED ON THE FIRST FLOOR ON TOP OF THE ENTRANCE HALL. IT ALSO PRESENTS RELEVANT – NON-TEXTILE – PRODUCT NEWS JÖRG WICHMANN, CEO PANORAMA 42 / ISSUE NO 02 JUNE 2015 / MODEBRANCHEN. It is about information and inspiration and business