modebranchen.NU no. 2 / June 2015 | Page 41

JÖRG WICHMANN

IMPRESSIONS FROM PANORAMA

FASHION TRADE SHOWS HAVE TO CREATE THEIR
OWN IDENTITY AND GRAVITY – THEY NEED TO HAVE
THEIR VERY OWN CONTENT, IMAGE AND RELEVANCE
JÖRG WICHMANN, CEO PANORAMA

MODEBRANCHEN.

/ ISSUE NO 02 JUNE 2015 / 41