modebranchen.NU no. 2 / June 2015 | Page 40

Artikel/article THE NEW NOVA AREA AT PANORAMA BERLIN: A ZEITGEIST COLLAGE 400 brands and expectedly buyers from 100 different countries will meet at Panorama Berlin in July. The fashion fair extends its exhibition space with another 6.000 sqm and a new inspiring zeitgeist hall. BY HELLE MATHIESEN For the Spring/Summer 2016 season w ­ omen’s and men’s wear brands, shoes and Summer 2016.
 Inspiring new area Panorama Berlin re-arranges its brand- portfolio to focus on the most relevant in- ternational brands and trends for Spring/ - Due to the continued high demand, P ­ anorama Berlin again extends its exhibition space by another hall with 6.000 sqm surface area, states Panorama CEO Jörg Wichmann. Panorama Berlin presents about 400 40 / ISSUE NO 02 JUNE 2015 / MODEBRANCHEN. accessories collections in its very own mix and match style. In July Panorama Berlin presents a new area called Nova. As a trend laboratory Nova mixes all the tendencies to an inspiring zeitgeist collage. This is where authentic products and heritage brands meet directional new collections and innovative lifestyle products that combine inspiration and information. The Nova portfolio is in vision and setting like a concept store: Eclectic, associative and emotional. - The new area called Nova is located on the first floor on top of the entrance hall. With Nova we are opening up new possibilities to provide certain products and exhibitors with a customized presentation opportunity within the Panorama Berlin context.