Artikel/article
THE NEW NOVA AREA AT PANORAMA BERLIN:
A ZEITGEIST COLLAGE
400 brands and expectedly buyers from 100 different countries will meet at
Panorama Berlin in July. The fashion fair extends its exhibition space with
another 6.000 sqm and a new inspiring zeitgeist hall.
BY HELLE MATHIESEN
For the Spring/Summer 2016 season
w
omen’s and men’s wear brands, shoes and
Summer 2016.
Inspiring new area
Panorama Berlin re-arranges its brand-
portfolio to focus on the most relevant in-
ternational brands and trends for Spring/
- Due to the continued high demand,
P
anorama Berlin again extends its exhibition space by another hall with 6.000 sqm
surface area, states Panorama CEO Jörg
Wichmann.
Panorama Berlin presents about 400
40 / ISSUE NO 02 JUNE 2015 / MODEBRANCHEN.
accessories collections in its very own mix
and match style.
In July Panorama Berlin presents a new
area called Nova. As a trend laboratory
Nova mixes all the tendencies to an inspiring zeitgeist collage. This is where authentic products and heritage brands meet directional new collections and innovative
lifestyle products that combine inspiration
and information.
The Nova portfolio is in vision and setting
like a concept store: Eclectic, associative
and emotional.
- The new area called Nova is located on the
first floor on top of the entrance hall. With
Nova we are opening up new possibilities
to provide certain products and exhibitors
with a customized presentation opportunity within the Panorama Berlin context.