Artikel/article
WE ARE VERY MUCH LOOKING FORWARD TO HAVE
BRIGHT AS OUR NEW NEIGHBOUR ... IT IS JUST A PERFECT
MELANGE OF PRODUCTS, PEOPLE AND BUSINESS
MAREN WIEBUS, SALES DIRECTOR OF SEEK
SEEK AND BRIGHT
BECOME NEIGHBOURS
The forthcoming summer edition of Bright will move to the grounds
of the Arena Berlin next to the SEEK trade show by the river Spree.
BY HELLE MATHIESEN
Bright will obtain a newly developed hall as
ses on the segments of modern men’s wear,
cepts and identities, as well as a carefully
square metres to 5,000 square metres.
SEEK brands are brands that value and
ge of products, people and business, states
well as the Arena Glashaus, located next to
the SEEK trade show. The actual size of the
Bright trade show is increasing from 3,500
An areal junction of the two established
trade shows implicate a range of advantages, for example the fashion fairs will be
connected through a mutual utilized outdoor space.
Bright will once again present labels from
the worlds of street wear, lifestyle, sneaker
culture and board sports while SEEK focu-
38 / ISSUE NO 02 JUNE 2015 / MODEBRANCHEN.
new classics, upper street wear, selected
women’s wear, authentic designer collections and lifestyle products.
promote tradition, source of origin, and sustainability, continually interpreting these
values in new products.
- We are very much looking forward to have
Two strong concepts
Bright as our new neighbour. Both parties
– SEEK and Bright – showcase strong con-
selected portfolio of brands that is presented via a relaxed yet busy atmosphere.
Or in other words: it is just a perfect melanMaren Wiebus, the Sales Director of SEEK.
SEEK premiered in 2009.
A combined ticket will get the visitor into
Bright, SEEK, Premium and Show&Order,
and a shuttle-service will drive non-stop
between the Premium trade show and the
Arena area.