Artikel/article
DAY
at Premium Berlin
DAY Birger et Mikkelsen:
H7-C 01
DAY et: H7-D 02
2NDDAY: H7-D 01
PREMIUM WELCOMES DAY
The Danish fashion company DAY Birger et Mikkelsen A/S will be presented at Premium
Berlin with the three brands DAY Birger et Mikkelsen, 2NDDAY and DAY et.
BY HELLE MATHIESEN
The Danish women’s wear brand DAY
fashion brands. The line first established
Birger et Mikkelsen, 2NDDAY and DAY et.
signs, expressed in a sexy, stylish way.
DAY et.
to reach the most attractive clients.
Birger et Mikkelsen is one of the new strong
exhibitors at the Premium fair. The brand
is defined by modern, classic and ethnic deFounder Keld Mikkelsen describes the design DNA in this way:
- DAY Birger et Mikkelsen is a fusion between near and far. Local and global. The
sophistication of a jet setter mixed with the
free spirit of a modern gypsy.
DAY Birger et Mikkelsen was established
International appeal
in 1997, and it has become a global designdriven fashion company presenting three
36 / ISSUE NO 02 JUNE 2015 / MODEBRANCHEN.
was DAY Birger et Mikkelsen, the progressive line 2NDDAY was launched in 2011,
and the separate accessories line is called
Today the collections can be found in 25
countries around the world.
- We have, as a Scandinavian brand, natural focus on our domestic markets and next
to Scandinavia it is UK. We have been presented in UK in 15 years and in Germany,
we have a real high awareness as brand.
Those markets are focus areas when it
comes to retail, wholesale and online sale.
In those countries we are presented with
all our three really strong brands, DAY
Each of the brands have very strong collec-
tions to present on Premium this season.
For us it was naturally to choose Premium
In Germany we have signed up a good partnership with our General Manager Hendrik
Schimmel, who has enormous market
knowledge and many personal relations
to major customers in our segment in
G
ermany, says Peter Henriksen, CEO at
Day Birger et Mikkelsen A/S, Denmark.
DAY Birger et Mikkelsen exhibit at Pre
mium, stand no. H7-C 01, DAY et exhibits
at stand no. H7-D 02, and 2NDDAY will present its new collection at stand no. H7-D 01.