IMPRESSIONS FROM PREMIUM
NEWS:
THE LATEST TREND FROM THE USA
FINDS ITS WAY TO GERMANY
For S/S 2016, Premium is integrating the latest streetstyle trend from the
USA – activewear & loungewear. In the USA, sports fashion has long since
made it into the hottest stores and is being seen more and more on the
streets. This new segment gives retail stores the opportunity to extend
their own range and to set themselves apart from competitors with a
more sophisticated offer. Manufacturers are also taking advantage of
the trend and are extending their offer accordingly. Head to Hall 2 at
Premium to see activewear and loungewear brands.
MODEBRANCHEN.
/ ISSUE NO 02 JUNE 2015 / 33