Artikel/article
ANYONE WHO IS CURIOUS ABOUT WHAT IS
HAPPENING IN THE WORLD OF FASHION WILL FIND
INSPIRATION AND VISION AT PREMIUM
ANITA TILLMANN, OWNER AND MANAGING DIRECTOR
PREMIUM LEADS THE CHANGE
Premium is integrating the latest streetstyle trend from US with
the new area Activewear & Loungewear.
The fair once again hosts the conference Fashiontech
BY HELLE MATHIESEN
Premium will be hosting the conference
ally, I enjoy being part of this development
The conference is organised in collabora-
Sets the standard
#Fashiontech once again on 8 July, bringing the industry up to speed on the latest
develop ents in fashion and technology.
m
tion with SEEK and re:publica.
- There is a lot of market potential here.
An awareness of developments in this area
will inevitably be an indispensable factor
in the development of the fashion market
and a chance for all market players to take
the fashion business to the next level. Retailers and manufacturers alike should get
to grips with this topic and exploit its potential as early as possible, says Anita Tillmann, the owner and Managing Director of
Premium Exhibitions & Station-Berlin. She
is convinced that innovation is important.
- Standing still costs a company more
moneythan investing in innovation and
in the future. The subject of fashion and
technology is very exciting and it is shaping
the future of the fashion industry. Person-
32 / ISSUE NO 02 JUNE 2015 / MODEBRANCHEN.
and playing a significant role in shaping it,
Anita Tillmann states.
Since 2003, Premium has occupied a crucial role in the advanced contemporary
fashion segment. Twice a year, the show
presents fashion from across the entire
spectrum, ranging from classic womens-
wear and menswear collections through to
new luxury & pre-collections, sportswear,
denim, footwear and accessories, as well as
trend-setting avant-garde collections and
newcomers.
Premium represents labels that value
sustai ability and have a flair for anticipatn
ing trends.
- The fashion of tomorrow is not only being
bought and sold in the historic halls of the
city-centre location Station-Berlin – this
is where it is being defined. Our Premium
team travels the world, season after season,
in order to sniff out global trends and identify the most ground-breaking collections.
Buyers from around the world can then
take advantage of this carefully curated
selection of top international collections,
right at the start of the season, Anita Tillmann explains and says that every season
at Premium is unique, as new concepts and
segments are constantly being integrated.
- Anyone who is curious about what is happening in the world of fashion will find inspiration and vision at Premium. We are
presenting the latest in global fashion and
we provide a framework for new business.
At Premium, business, service, inspiration
and innovation go hand in hand and every
buyer in the premium segment is guaranteed a great start to the ordering season,
Anita Tillmann promises.