modebranchen.NU no. 2 / June 2015 | Page 28

Artikel/article DANISH SHOE BRAND NOW AVAILABLE 0N 20 EXPORT MARKETS The Danish company, Shoebox – the family company behind the shoe brand Lofina – has strengthened its international position in just one year, and is now available in 20 countries in Europe. BY HELLE MATHIESEN Values such as sound business practice and close relations to our customers, Morten for Shoebox’ success, says founder Morten - We carefully select leather of the highest being close to customers and suppliers mixed with delivering quality products in fashion- able design are some of the primary reasons Svenninggaard, who runs the business to- gether with his wife, Lise-Lotte and the their two young daughters, Sisse and Sofie. Shoebox stays true to its original core values – even in times of fast-paced c [