modebranchen.NU no. 2 / June 2014 | Page 58

Artikel/article BERTONI of Denmark BERTONI of Denmark goes global Keywords SS15 BERTONI of Denmark A clean and Nordic look / a lot of blue/ discrete details / new types of shirt collars The Danish fashion brand BERTONI of Denmark is seeing a fast growing interest from the international fashion scene. At Bread & Butter, the brand will present its Spring/Summer 2015 news on a 100 square meters stand. At Danish BERTONI crispy lightness / a natural look / stripes and checks / textures and structures in materials / slim and sharp silhuettes / young proportions / short blazers of Denmark, but the brand’s line of shirts is they are seeing an increasing demand The design team has named the upcoming growing in sales volume as well. from the export markets. That is why bu- summer collection from BERTONI of Den- One of the fashion-related news is cropped yers can expect to see a larger stand than mark "Nordic Nights". trousers as well as short blazers. Printed ever before at Bread & Butter, where the Head of design, Anne Møller, updates us linings and hidden pockets are examples of brand will present its Spring/Summer on the new collection that is displayed at the little design details that also make up a Bread & Butter: major part of BERTONI of Denmark’s DNA. - Interested stores and chains in and out- - There is a delicate lightness about the - When the look on the outside is so clean as side of Europe are currently trying to get trend that is inspired by the light, Nordic it is in the coming season, it adds a great ef- in contact with us and Berlin has become summer nights. You can expect to see lots - a central location for the international fa- of blue shades: from deep dark blue to the crete details to the design, says Anne Møller. shion world. We are extremely focused on very light and greyish colours in the collec- BERTONI of Denmark exhibits at Bread Bread & Butter, which is why we have built tion. Moreover, we work with fresh green & Butter, stand no. H6.18 in Urban Supe- the 100 square meters stand, where the and brick-red as well as white and off-white rior Hall 2. collection can be displayed to full advan- shades, says the head of design. tage, says CEO Klavs Breckling. _54 Nordic Nights Formal wear is the trademark of BERTONI of Denmark, www.bertoni.com