Artikel/article
continued
Shine Original
The young people want to be rebellious, provoke and
push the limits. And so do we! The Shine Original collection embraces this mentality and salutes the black color
Thomas Gyldenvang, Creative Director
Strong brand DNA
ways are based on stylish affordable quality,
denim battery this season is amazing! says a
During the past year Shine Original has ex-
explains the creative director.
committed Thomas Gyldenvang.
This leads focus to the shorts, another very
perienced a strong development and the
brand has expanded, especially on the main
Expanded denim collection
important garment group for Shine Original.
markets in Scandinavia and Germany.
- Denim is the most vital garment group of
- Shorts are key items for Shine Original in
- We have used a lot of efforts in re-branding
the brand. We have increased our NOOS pro-
the Spring and Summer collections - and es-
gram, which hold an important key to suc-
pecially on the denim side, where we have
and this has really helped this expansion in
cess. Moreover we have expanded the denim
a strong link to our jeans collection, since
a positive direction. The brand develops six
collection and we now offer seven different
the same fabrics can be found in shorts and
knickers styles. One of the new trends are
annual collections, and we stay loyal to the
core values in each piece of clothing: We love
each one. The demand for stretch fabrics
‘sweat shorts’ in ‘French terry’ – the collec-
denim! Shine Original has a blue-blooded
has increased the last couple of seasons, so
tion also counts new exiting developments
here, promises Thomas Gyldenvang.
mentality. We are fast moving and innovative, and the Shine Original collections al-
_48
qualities, compositions and treatments. Our
www.shineoriginal.com