modebranchen.NU no. 2 / June 2014 | Page 49

Meet the PWT fashions brands in Berlin and Copenhagen A renewed Junk de Luxe will be back BERLIN / Bread & Butter / Urban Base Hall A5 COPENHAGEN / CIFF Showrooms / Stand no. B6-116 In January 2015 the PWT Group will be ready to present a renewed Junk de Luxe brand at Bread & Butter in Berlin. Junk de Luxe is a Danish fashion brand originally esJunk de Luxe was acquired by the PWT Group, who also is behind Shine Original and Lindbergh among other brands. - We respect the heritage that Junk de Luxe carries along – for many years it has been a well-established brand, with a strong reputation in markets throughout the world. But we also feel that it is time to renew and rethink Junk de Luxe in a way, where we take the strong elements from the past and blend it with new ideas. We see a great potential in the brand and look forJunk de Luxe collection at the next Bread & Butter fair in director Thomas Gyldenvang from the Danish PWT Group. Shine Original letter statements, another could be the And so do we! This collection will em- more retro inspired look with references brace this mentality and salutes the black color – which we still see as the most im- and provocative aesthetics, which are key portant color of the season, says Thomas this season. The young people want to be Gyldenvang. rebellious, provoke and push the limits. 47_