Artikel/article
Tailored & Originals
– new Danish men’s wear brand in
international style
redesigned version of Tailored by Solid. From now on,
Tailored & Originals will live its own life as an independent
brand with an innovative and global design universe.
By Helle Mathiesen
The look is
sharp and international
combinations", because you can create un-
nals is subdued and harmonious and built
and the brand is aimed at the modern
expected combinations with innovative
around a few, but classic colours.
metropolitan. With its large selection of
results, says Brand Manger Kim Juul, who
- Tailored & Originals delivers what we
everyday wear, formal wear and clothing
in close collaboration with the design team
have dubbed "a new take on the modern
for the urban life, Tailored & Originals is
has led the way for developing the brand’s
man". Tailored & Originals is original, Scan-
designed for fashion-conscious metropoli-
future DNA and core values.
dinavian design at its best. The simple and
Two parts of the collection
are central points in all our styles, Kim Juul
tan consumers who, in their mindset, are
explains.
nals offers full range collections with all
brand standing on two feet. "Tailored" is
Tailored & Originals will launch at Bread &
product categories represented. The brand
the formal part of the collection for the man
Butter in Berlin in July and at CIFF during
Copenhagen Fashion Week in August. The
will release four collections a year – two
main collections and two mid season col-
and in the pulsating nightlife of the city,
lections as well as a couple of express
while "Originals" is the jeans-focused part
ranges a year featuring the hottest fashion
of the collection for a more laid back, cool
Tailored & Originals is a part of CNS Group
items of the season.
and casual look. The two parts combined
A/S based in Kolding.
- All collections from Tailored & Originals
results in a collection where comfort, qual-
can be mixed and matched, creating end-
ity, craftsmanship and simplicity are in the
less possibilities to combine the different
pride of place.
styles. We like to use the expression "clever
The colour universe of Tailored & Origi-
www.cnsgroup.dk
Tailored & Originals delivers what we have
dubbed "a new take on the modern man"
Kim Juul, Brand Manager
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