modebranchen.NU no. 2 / June 2014 | Page 38

Artikel/article continued ICHI Fransa b.young says Jens Obel. He also points out that Co- ing customers. Moreover, we are currently has chosen to sell some of their brands. penhagen will remain the "home" for the implementing our values and bringing cus- - Our plus sized brands no longer match our four new brands. tomers in the centre of our new brands. Our customer segment. Instead, we are now ful- approach to partnerships with our custom- ly focused on our core competency – creat- warehouse and logistics will be gathered ers has played an enormous part in the suc- ing international fashion for the mid-range in Ikast, where we have an excellent team cessful DK Company expansion and will its own international pulse and we need to oping the new brands. Synergies all the way round maintain that as the foundation for our new When it comes to the development of DK Apart from the wide selection of brands, brands. Being multi-located in Ikast, Vejle Company’s own retail chains, the new Jens Obel highlights some other advantages and Copenhagen makes it possible for us Ѽ()