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The DK Company management team CFO Søren Lauridsen, COO Kasper Philipsen, CEO Jens Poulsen and CSO Jens Obel / Photo: Michael Damsgaard,
Herning-Ikast-Brande Erhvervsråd / photoshop: Happy & Co
DK Company’s acquisitions of the four brands Soaked in Luxury, InWear, Part Two and
Like beads on a string – ready to grow
between our high level brands, Karen by
-
and expand. With DK Company’s latest ac-
Simonsen and Gestuz and our mid level
bition of supplying the partnership stores
with up to 60 pct. of the total product range
quisitions of the four IC Companys brands
Soaked in Luxury, InWear, Part Two and
gap. Instead of cannibalizing our own
realistic – and even desirable.
Matinique, the Danish fashion group now
brands we expand our presence in the mid-
- It is now possible for our customers to
range segment, says Jens Obel, CSO in DK
supplement their brand range with new,
-
fashion brands. The many brands are to
Company.
strengthen the string and make it more ex-
For DK Company’s customers this means
pany brands that will be a strong match
citing – both individually and together.
that there are now even more possibilities
to the current DK Company brands in the
- Our ambition is to become European mar-
to complement the range in the stores and
stores. That makes us a total supplier and a
ket leader within the mid range of fashion.
the retail chains. Jens Obel also estimates
strong partner, says the CSO.
Up until now, there has been a small gap
that DK Company’s expanded brand portfo-
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