modebranchen.NU no. 2 / June 2014 | Page 34

Artikel/article Bread & Butter with rhythms of Brazil The World Cup This Summer Bread & Butter will be di- URBAN an event that can only be held every four vided into following areas: comes together – Scandinavian chic with years... That is why the B&B Luna Park URBAN BASE / The essence of Bread & English etiquette and overseas coolness– Butter: Denim meets Casual meets Sports- conventions are turned on their head. wear meets Street meets Upper Casual. In a fashion world in which, by tomorrow, x Bread & Butter is style. When everything today is already yesterday, you need quick And good news for the football lovers: B&B will build a gigantic screen in the middle of FASHION/ URBAN SUPERIOR / This is where tradi- answers, witty arguments and collections that can keep up with the pace. the Luna Park where the World Cup SemiFinales will be broadcast on Tuesday and by European highlights in individual style Wednesday night from 10 pm on. and debonair elegance. LUNA PARK / The B&B Luna Park will shine and simmer Brazilian style, tasty With its ‘tradeshow for selected brands’, BREAD & butter GmbH & Co. KG realizes Brazilian BBQ will be served and plenty of the concept of an innovative trade fair – Labels of Common Kin. Solid business good tunes will accompany long B&B sum- event for contemporary clothing culture. based on solid values with solid products! mer nights. The internationally prevailing trade show Fire Dept. at L.O.C.K.: Pure goods based on provides a platform for selected brands. _34 L.O.C.K. / FIRE DEPT. AT L.O.C.K.: L.O.C.K. a pure attitude. www.breadandbutter.com