Artikel/article
Container and XO XtraOrdinary
– two Danish brands to debute
at Show&Order
traditions at Show&Order on 8-10 July 2014.
XO XtraOrdinary has a special focus
every fabric, zipper, button etc. themselves
on Nordic design, craftsmanship and qua-
– which adds a personal and Nordic edge to
are far from new on the German market.
lity. While other companies are busy taking
the look.
Container and XO XtraOrdinary have four
agents in Germany.
their brand’s look in an international direction, XO is more about holding on to the
Proud Danish roots
Danish roots and the proud Danish textile
- We come from the textile centre, Ikast in
traditions.
Denmark and we are proud of our Central
Jan Geisler.
- Denmark has had great success with its
Jutlandic roots. The knowhow we hold in
In total, XO – and the brand Container,
Germany is our biggest market, something
which is designed in and sold from the
fashion tradition – also on export markets
– so why not hold on to those good virtu-
same fashion house – are represented on
es? COO Jan Geisler asks. He goes on to tell
We are skilled and we can vouch for the
14 markets. A few years ago, the company
about how XO XtraOrdinary’s collections
quality and the products we deliver. In that
was only active on four markets, indicating
are sewn in Europe and that the design
sense, we may be a little "old school", but we
a fast-paced development for the Danish
team – with founder and designer Anita
stay true to the values that are fundamen-
design company, which has made massive
Holk at the helm – picks out and purchases
_32
tion of textile craftsmanship and design.
tal to the company, the COO explains.
investments.