Artikel/article
Show&Order is an international order platform within
Berlin Fashion Week. It offers high quality collections in a
New area for fast sales at Show&Order
An innovative area concept, several new labels and an inspiring pop-up store are among
the news at Show&Order in Berlin in July.
By Helle Mathiesen
A new area for high-quality fast fashion,
of visitors, but on creating a platform and
fashion and short ways of transaction, the
environment where as labels and their
the needs of the market, will have its ope-
labels offer the ideal condition to comple-
customers can work in a relaxed thus pro-
ning at the sixth edition of Show&Order at
te the classic preorder-portfolio. Besides
fessional surrounding.
the Kraftwerk in Berlin-Mitte.
they form the counterpart of the vertical
A team of international fashion scouts will
provider and give the opportunity to earn
curate the area Show&Buy.
some good money, states Verena Malta,
- We want to present collections that allow
CEO of Show&Order. She explains that at
View, Bianchoghiaccio, Zinga, NYLN TIGR,
the fashion business to achieve sales also
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on the short-term. Due to the high grade of
Show&Order the focus is not on the volume
and Paul Brown design will be presented
25 new labels