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Premium Berlin
1.500 collections, 900 brands
and 60.000 visitors
Premium is presenting different fashion segments under one roof, from
womenswear, menswear and sportswear to denim, accessories and shoes.
Next time Premium will present a new location for shoes, bags and accesBy Helle Mathiesen
Premium is an international fashion trade show for the high-
The motto of the fair is quality over quantity meaning consistent
fashion segment, taking place twice a year in the STATION-Berlin
curatorial standards, continuous research, and the integration of
-
new collections. The goal is to provide buyers with outstanding
lections on show, and approximately 23,000 square meters of ex-
conditions for placing orders as well as the inspirational push to
hibition space, Premium brings together the premium fashion and
stay ahead in a very competitive market.
lifestyle segments at a very large scale and level of quality.
Each season, the brands are united in one place, from womenswear,
menswear, denim, and sportswear to footwear and accessories like
handbags and jewellery.
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Premium takes place on the 8-10 of July 2014.