Article
INSPIRATION FOR SOLID IN AUTUMN 2017
For Autumn 2017 Solid finds inspiration ranging from 1950 ' s rock ' n ' roll over contemporary rapper cool to life on the city streets , iconic 1930 ’ s newspaper boys and The New York Times . The brand is divided into the three lines The Denim Journey , Street Apparel and Urban Supply .
MAXSTRETCH BY SOLID
SOLID INTRODUCES JEANS WITH MAX
FREEDOM TO MOVE
The MaxStretch range is the extreme evolution of comfort in man ' s denim , states Denim Designer & Developer at Solid , Enrico Severini .
BY HELLE MATHIESEN
As part of the new Solid collection for Autumn 2017 , the Danish menswear brand introduces a range of models in the new MaxStretch quality . - The new quality gives us the ability to combine the look of the traditional authentic denim look with great flexibility . For instance the twill styles produced in this fabric are very defined and sharp while the stretch ability is at max level . New innovations in the weaving processes permit us to blend yarns with elastane fibres and the result is stunning , says Denim Designer & Developer Enrico Severini . The new MaxStretch fabric offers comfort in combination with a masculine look .
Creating a good dish of pasta - As an Italian I would say , building a collection is like making a good dish of pasta . To have a great experience and achieve the best taste , you need the right ingredients , you have to follow a receipt and to mix everything with passion ! When producing denim collections you also have a lot of ingredients to choose between and it is key to make the right decisions . If we only do things because it ' s work or because we need to have our stomach full , we will never push ourselves to find new challenges or develop at all , says Enrico Severini . Solid is exhibiting at Modefabriek in Amsterdam - Outer Ring - and at Panorama in Berlin , in Hall 9 , Nova Concept , booth no . 9.09 . In Copenhagen Solid will be exhibiting at CIFF , booth no . B3-001 .
50 | ISSUE NO 01 JANUARY 2017 | MODEBRANCHEN .