IN THE FIRST NINE MONTHS OF 2016 , THE DANISH FASHION COMPANIES EXPORTED CLOTHES AND ACCESSORIES TO GERMANY FOR A TOTAL AMOUNT OF 6.03 B . DKK . IN THE SAME PERIOD THE YEAR BEFORE , THE FIGURE WAS 5.8 B ., OR 3.5 PERCENT LOWER
EXPORT MANAGER MICHAEL HILLMOSE , DANISH FASHION & TEXTILE
CIFF
BY HELLE MATHIESEN
The international perspective is unmistakable for CIFF in Copenhagen . First of all , CIFF has entered into a close partnership with the British department store Harvey Nichols , at which its North Wind pop-up shop displayed CIFF ’ s vision for the modern Scandinavian through a number of products within art , gastronomy , life style and Danish fashion . The pop-up store was curated by CIFF ’ s Fashion & Design Director Kristian W . Andersen . - Our North Wind pop-up shop in Harvey Nichols gave a number of our exhibitors the unique chance to establish their names abroad . The international attention will also help attract more international buyers to CIFF , says Kristian W . Andersen to the NU magazine .
Wooing the German market In autumn 2016 , CIFF hired a German salesperson with experience from the Panorama fashion fair in Berlin . One of his primary tasks is to attract more buyers from the large German export market to the fashion week in Copenhagen . During CIFF , German buyers can look forward to a range of events and activities , specifically aimed at them .
MODEBRANCHEN . | ISSUE NO 01 JANUARY 2017 | 49