Article
Q & A
WITH ANITA TILLMANN , MANAGING PARTNER AT PREMIUM GROUP
PREMIUM
Q | What are the ambitions for the future with the ownership of the four different fairs Premium , Show & Order , Seek and Bright plus the # Fashiontech concept ?
A | The Premium Group organises the international fashion trade shows Premium , Show & Order , Seek and Bright , the regional sales platform Premium Order Munich as well as the # Fashiontech conference on the future of fashion . With these successful events the Premium Group has positioned itself as a flagship event organiser at the forefront of innovation within the European trade show landscape . With Premium Group we create defined structures in the Berlin trade show landscape through consistent profiling and by ensuring that each of the individual trade show concepts is clearly distinct in terms of content . We combine expertise and knowledge to best exploit the potentials and present the industry with a perfectly coordinated , retail-savvy portfolio that is timed to kicking off the season . In addition to this we create synergies on many other levels through coordinated planning and production processes , through optimised logistics and service offerings as well as through synergistic , goal-oriented communication towards the retail and the industry .
Q | What is the strength of Premium Group ?
A | The Group ’ s strength is based on parameters such as fashion expertise , flexibility , the speed with which it adapts , as well as its ability to keep a constant watchful eye on supply and demand and ensure a perfect balance between both , in order to create relevant concepts for the market as a result . With all this we aim to guarantee a high fashion standard and optimized trade show experience that is meant to inspire .
Q | Are there any further fashion segments the Premium Group needs to complete its concept - or have you reached your goals now ?
A | We are working on staying at the cuttingedge of the European trade show scene . It is important to me personally to deepen that trust as partner to the industry . We develop new formats and projects with the aim of making the Berlin trade show location indispensable for , shall we say , numerous different players from the industry and for many years to come , precisely because the industry is going through a state of change .
ANITA TILLMANN
40 | ISSUE NO 01 JANUARY 2017 | MODEBRANCHEN .