EASTPACK | AXER
TRETORN
MIZU
COLMAR ORIGINALS MOON BOOT
BOGNER
Bogner , Peuterey , Sportalm , Dolomiti and
Luis Trenker who strongly reference skiing and hiking themes in their collections ; young brands are increasingly focussing on functional outerwear that meets the highest expectations . Exhibitors such as Live Out There from Canada , Moose Knuckles from the USA and the New York label Orobos fuse outdoor gear and streetwear within their collections . The traditional Woods brand , which has been manufac- turing jackets suitable for Arctic temperatures since 1885 , makes reference to heritage and craftsmanship . In the footwear and accessories area labels like Moon Boot and Inukii benefit from the trend .
Scandinavian and Canadian inspiration at Seek
High-quality rainwear is a fast-growing segment in its own right due to rising mobility in cities . With their fascinating landscapes and cold-weather climates , Scandinavia and Canada are not just the inspiration but also the home countries of a number of specialised brands that revolutionise the market with lightweight and high-performance products , while also emphasising clear lines and minimalist design , which is characteristic of the prevailing Scandistyle look that dominates at Seek . With the Danish label Rains , as well as Norwegian Rain from Oslo and Elka , which has its origins in deep-sea fishing , three top labels are exhibiting simultaneously at Seek . Caterpillar and Iron & Resin display fashion collections that have their roots in workwear , while US label Deus ex Machina and Belgian brand Eat Dust originated from motorbike sports . The Pack Mack brand introduces high-performing , ultra lightweight products to the streets . Milan-based label Sempach creates coats that draw inspiration from the design and materials used in Swiss military kit . The Ontour brand from the Netherlands showcases bomber jackets and sweaters derived from out- doors sports .
Activity , adventure and adrenaline at Bright Boardsports like skating , snowboarding or surfing are second nature to Bright , so the outdoor theme has been adopted wholeheartedly here . The sources of inspiration are many and varied , but in this segment in particular it ’ s all about activity , adventure and adrenaline . Here , the outdoor trend encompasses not just fashion but also gadgets and equipment , e . g . tents , multi-functional penknives , field notes , carabiners and camping kit . Hamburg-based Heimplanet produces inflatable tents as well as shirts and hats . The waterproof equipment from Orokayak derives from its origins in kayaking . Not least , newcomers Snow Peak , Man of Moods and F / CE show that Japan is a superb country of origin for premium outdoor gear .
MODEBRANCHEN . | ISSUE NO 01 JANUARY 2017 | 39