Article
DK COMPANY :
PANORAMA IS OUR INTERNATIONAL PLATFORM
Panorama in Berlin has grown into the most important international sales platform for the Danish fashion group , DK Company .
B . YOUNG CREAM
BY HELLE MATHIESEN
Most of the fashion group ’ s brands are represented , when DK Company is exhibiting at the Panorama fair in Berlin . 11 of the brands take up a large part of Hall 1 , while two of the menswear brands , Blend and Casual Friday present their latest styles in Hall 3 . - Panorama is an excellent international sales platform . About 25 percent of the buyers that stop by DK Company at the fair come from other countries than Germany . That really sits well with us and it ’ s very different from what we experience at the fairs in Amsterdam , Paris , Madrid , London and Copenhagen , where we ’ re usually presenting our new collection to national buyers , says Jens Obel , CEO of DK Company Ikast . In light of the success at the Panorama fair in June of 2016 , he has great expectations for Panorama in January , 2017 .
On the up and up - We are witnessing a Panorama that is improving season after season , and buyers seem to have formed a habit of stopping by our booth at the fair in Berlin . I ’ d like to use this opportunity to praise Panorama ’ s management for being so tremendously skilled , well-organized and open for new ideas , Jens Obel says . In January , InWear and PartTwo will have more centrally placed booths as a result of impressive growth rates for both brands . Cream is presenting its fresh , new look , while Culture is displaying a collection that takes the brand back to its original design
34 | ISSUE NO 01 JANUARY 2017 | MODEBRANCHEN .