NOVA CONCEPT GETS A SHARPER PROFILE
For the Fall / Winter 2017 / 2018 season , Panorama Berlin gives Nova Concept a sharper profile with a series of new exhibitors from the denim and urbanwear areas . Nova Concept is Panorama Berlin ’ s trend laboratory . In January it presents a more stringent brand portfolio , one with a focus on denim and urbanwear in combination with selected lifestyle articles . Inspired by the unique concept behind the Nova Concept area , cult brands such as Lee , Guess , Fornarina , Wrangler , Solid , Tigha , Marciano , In My Hood and The Fresh Brand will show their Fall / Winter collections at Panorama Berlin for the first time ever . Together with existing exhibitors such as Bench , Ben Sherman , Didrikson , CG – Club Of Gents , Cinque , Nagano , Mavi and many more , Nova Concept will present a strong selection of cool contemporaries in combination with lifestyle articles from the technical gadget and personal mobility areas – all on 6,000 square meters of exhibition space in Hall 9 . - The new , stylistically more homogenous Nova Concept brand portfolio helps us present and communicate the vision that we have for this area much more clearly . With the new focus on ‘ cool contemporaries ’ combined with selected lifestyle products that can be sold in retail stores , we are clearly thematizing the urban lifestyle theme . Nova Concept is intended to inspire the retail trade – to show ways for the retail trade to reinvent itself , to derive inspiration and to once again enter into a dialogue with the end user , states Jörg Wichmann , CEO of Panorama Berlin .
Photos : Panorama Berlin
AREA DEDICATED FOR LINGERIE AT PANORAMA
For the Fall / Winter 2017 / 2018 Season , Panorama Berlin will expand its portfolio by adding a lingerie segment and in Hall 7C Panorama will present its first dedicated area for lingerie , underwear and loungewear .
MODEBRANCHEN . | ISSUE NO 01 JANUARY 2017 | 33