Article
PANORAMA BERLIN :
NEW CONCEPT FOR SHOES AND ACCESSORIES
Panorama Berlin introduces a new concept with joined areas for shoes and accessories in Hall 5 and 6 . 51 Danish brands exhibit at Panorama Berlin in January 2017 .
BY HELLE MATHIESEN
With more than 600 collections in a spacious 42,500-square-meter exhibition space and some 50,000 industry visitors from 96 nations , Panorama Berlin has become one of the most important fashion trade shows in the world . Twice a year , Panorama Berlin presents a selected portfolio of international women ’ s and men ’ s collections , footwear and accessory lines as well as lifestyle products .
Joined product areas With the Fall / Winter 2017 / 2018 season that runs from January 17-19 , 2017 , Panorama Berlin will present a new concept for shoes and accessories .
Last season the segments were split into two separate areas – a dedicated accessories area and a shoe hall . This season that will no longer be the case . Instead , both product areas will be joined in Halls 5 and 6 . Each of the two halls has 3,000 square meters of exhibition space and will present about 120 shoe and accessory collections , including : Dockers , Giesswein , Gordon Bros ., H . I . S . Shoes , Haflinger , Legend , Manas , Melvin & Hamilton , Norton , Peter Kaiser , Suri Frey , Think !, Tom Tailor Bags , Vagabond and Vanzetti as well as a bunch of new exhibitors such as : Sixtyseven , Pavement , DKode , Mr . Boho , Royal Ego , Mundart , Emily & Noah , Waipuna , Miss Terre and more .
- Last season , our goal was to organize Panorama Berlin ’ s offer and to present the individual products clearly , so buyers could orient themselves easily and enjoy a quick overview . For the coming season , we will combine shoes and accessories again , arranging them into an inspiring whole . In addition , we will break up the individual stands and create central areas , where we will present the exhibitors ’ products in a retail-oriented manner , states Jörg Wichmann , CEO at Panorama Berlin . 51 Danish brands ( listed by December 1 ) exhibit at Panorama Berlin in January 2017 .
32 | ISSUE NO 01 JANUARY 2017 | MODEBRANCHEN .