Article
ONETWO // LUXZUZ TO EXPAND INTERNATIONALLY
The Danish fashion brand OneTwo // Luxzuz is expanding its efforts from Scandinavia to Germany , Austria , Belgium and Holland .
BY HELLE MATHIESEN
CEO Jack Poulsen from the Danish fashion company X-press Group – the company behind the brand OneTwo // Luxzuz – has had a busy year . Since the beginning more than 20 years ago , X-press Group , which sells women ’ s fashion with short-term deliveries , has focused solely on the Scandinavian market . In 2016 , the company expanded its efforts and turned its attention to new markets in Germany , Austria , Belgium and Holland . - At first we had agreed to start out with Holland due to its similarities with our home market in Denmark in terms of market characteristics and style . As it turned out , an opportunity for great agent and distributor partnerships opened up in the three other countries as well - and here we are . Holland is already moving really fast closely followed by the Belgium market , which I expect to grow as big as the Dutch market . The German market is growing as well , but at a slower pace . It ’ s a much bigger market , which requires a little more patience , says Jack Poulsen to the NU magazine . In Germany , OneTwo // Luxzuz is represented in MCH Mode Centrum Hamburg , in Hauser der Mode Frankfurt and in MTC World of Fashion München . In addition , the brand will launch at the Modefabriek fair in Amsterdam in January 2017 for the very first time .
Fashion in flow OneTwo // Luxzuz designs eight collections a year , which are delivered to stores eight weeks after order placement . Working with suppliers of express fashion brings about a lot of advantages .
- There are a number of advantages to dealing with express items . Orders are placed closer to season start , which makes it possible to make additional purchases on top of your existing purchase . The closer you get to the season start , the closer you are to catching the most current trends and colours . There is a high mark-up on items from OneTwo // Luxzuz . And since you adjust your purchase to the most current demand , it lessens the need for selling off the fashion products at reduced prices . A flow of fresh fashion styles on the hangers in the store and in the store window make for an exciting and inspiring store – and consumers love a fresh flow of new items , says Jack Poulsen . See all the OneTwo // Luxzuz news at Modefabriek in Amsterdam 22-23 January 2017 in Distict A .
28 | ISSUE NO 01 JANUARY 2017 | MODEBRANCHEN .