Misfit Tunes The Magazine Jul. 2014 | Page 12

You’ve got mail? Proper email etiquette ARTIST TOOLKIT You’ve got mail? No this is not an AOL reference. This is a legitimate question. Just sending a link of your music is not sending an email. Just sending a link is what is known as a lazy hustle. Or in most cases it is done because the sender does not know the proper way to send an email. Studio time to record your hit song is not cheap. so why waste money by sending your music with an email lacking proper email etiquette. Proper email etiquette can be the difference between the work being viewed or deleted without the work being viewed. Although email usage has lead to an increased trend of informal communication practices, it is still strongly suggested proper email etiquette when contacting individuals for a professional purpose. The email should not include slang, text message abbreviations, nor profanity. Instead the email should include: 1) Label your emails with a professional subject line. A professional subject line which will help ensure the email reaches the recipient. 2) Address the recipient by name, if possible. Make every attempt to learn the name of the email’s recipient shows you have done your research. 3) Write the purpose of your email out clearly. State the outcome you seek as a result of the email. Include all details necessary for the reader to make a decision or take action. 4) Avoid rambling within the email. A straight forward to the point email is much easier to read and respond to than a lengthy email. 5) Close the email. Thank the recipient and provide your contact information (name / phone number / email address). Now You’ve got mail. 12