The question Realtors® always ask me is: “How can I figure out which technology tools will help me to
improve my business the most?” Technology experts like me could recommend hundreds of tools that
may make you more efficient, proficient, reduce your costs and more. In fact, a response I often get from
some people who attend my classes is: “There’s so much cool stuff, where do I start?” What I tell everyone
is that there are not enough hours in the day or dollars in your pocket to do everything. Start small and
figure out which tools you think will improve your business the most first, implement those and then
build on it from there. But the question is, with so many shiny, cool tools and options out there these
days, how do you really figure out which shiny object should be the first you implement into your business?
Step 1: Picking the Right Tools for Your Business
Start by identifying what your biggest priorities are, which business issues you are trying to
resolve, or what you are trying to improve in your business. Is it, for example:
• Better communication in-house or with your clients’?
• Organizing your activities to provide better customer service and reduce operating
costs?
• Having a better marketing plan and online presence (website, social media, etc.) to help
you retain and lure new clientele?
• Learning which tools and apps to use to make you more mobile and pap