MIREALTOR® Online - June 2013 | Page 23

By now you ’ ve probably heard of Realtors Property Resource ® ( RPR ®). Are you taking advantage of this incredible member benefit ? Or are you wondering , “ What ’ s in it for me ?”
Let ’ s start with the basics : RPR is a national property database from NAR designed to provide REALTORS ® with information on over 147 million parcels in the United States . That information comes with advanced technology tools and features that can be utilized to provide your clients and customers with dynamic reports and analytics which can assist them in making better informed decisions when buying or selling properties .
The best part is that RPR is available only to REALTORS ® and is NAR member dues funded . It carries no additional cost to members , brokers , MLS / CIEs or Associations .
At the REALTOR ’ s ® finger tips are :
• Tax assessment / public records on 147 million parcels of property in the U . S .
• Mortgage and lien information
• MLS / CIE sourced data ( where licensed from partnering MLS / CIEs )
• Realtor Valuation Model ® ( RVM ®)
• Largest national database , by county , of foreclosure , pre-foreclosure , REO and default data
• Nationwide school data , test scores and parent reviews
• Dynamic mapping : school zones , neighborhoods , zip codes , cities , FEMA flood maps , plat maps and more
• Geo-spatial data , aerial photography , street level images and bird ’ s eye view
• Census , demographic and lifestyle data
• Neighborhood information
You can see all this data that is available to you , but the magic question still remains : “ what can it do for me ?” To start with , imagine having all these datasets in one place . One login and you ’ ll have access to all this data on millions of properties . Plus , if your MLS / Association has partnered with RPR , your MLS data is also available along with the other datasets .
Not sure how this helps you ? Just ask Cathy Werner .

''… advanced technology tools

and features that can be utilized to provide your clients and customers with dynamic reports and analytics which can assist them in making better informed decisions

''

when buying or selling properties .

Cathy doesn ’ t describe herself as a computer person ; she doesn ’ t like to spend a lot of time in front of the screen . A REALTOR ® in Maryland since 1986 , Cathy has built her successful business with relationships , referrals and her reputation of being a local market expert .
When Cathy recently scheduled a listing appointment for a high-end property , she used her local MLS reports to create a CMA for her presentation , along with her standard marketing materials .
After arriving at her appointment , she found out she was in competition for the listing . Being a longtime RE- ALTOR ®, Cathy wasn ’ t afraid of some competition , but knew she would have to use her expertise in a new way to stand out from the competition .
After previewing the property , she says , “ I knew immediately they were going to push the market as far as value .” Cathy explained to the Seller that she would like to pull some additional pricing reports and would be in touch with them later that evening .
After returning home , she jumped onto the computer and pulled up RPR .
Luckily when she heard about RPR , she was curious enough to create her account and begin working on RPR . Cathy stated that the process was “ really quite easy .” She just knew RPR would be the tool that could help her standout from the competition .
Quickly putting in the property
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