MIREALTOR® Online - December 2015 | Page 7

would be a good price, since their client wanted to sell rather quickly. Not one to be deterred by a little push back, and knowing both of those prices were too low, Penny went into RPR to show them why she felt $227K was not only a great list price, but one that would ensure the property would sell quickly. After looking at the data, including the ‘5 stars of confidence’ on the RVM®, they decided to compromise and list the property at $220K, which was still over $30,000 more than their client had even dreamed of. The property sold for full list price, in 8 days, with backup offers over list price! See James and Penny’s story here Out of Town Clients Meet Dru, a Realtor® in Arizona. Dru has been a Realtor® since 2003, and is also an avid real estate blogger. Dru had a client contact her to purchase a home in Scottsdale, Arizona. The caveat: the client currently lived outside the country and also owned property in California. He wanted to get a sense of what his home in California was worth, which would then determine what he could afford in Scottsdale. Dru instantly knew that RPR could help. After logging in, she found her client’s California property and its RVM. She then used the RVM and subject property details to help her find comps for the home and figured out her client’s equity in less than 4 minutes, without ever seeing the property firsthand. Her client was impressed, and Dru knew that she’d be using RPR and its RVM in her business from that point forward. See Dru’s story here The RVM gave each a starting point in their pricing strategy and confidence Although each of these Realtors® has used the RVM in their own way, one thing is consistent: the RVM gave each of them a starting point in their pricing strategy and the confidence to know their clients would be quickly getting the most out of their property. 7 WWW.MIREALTORS.COM