5. Best Bet for Time & Money
The cost of professional photography has dramatically shifted in the last 10 years. A service
that could cost around $1,000 is available now
at about one-tenth of that cost. Agents and brokerages combined reported paying on average
$160 for property photos. When asked whether
or not the agents and brokers felt they received
a good return on their investment, the answer
was a resounding ‘Yes’! Even agents who were
paying closer to $300 or more for their property
photos still felt that it was worth the investment.
Hands down,
professional
photography for your
listings is one of the
simplest ways you can
shape your brand and
business
Hands down, professional photography for your
listings is one of the simplest ways you can
shape your brand and business. What’s even
better about it is that you don’t need to do the
heavy lifting. Using a professional photographer
allows you to focus on the activities that only
you can do to build your business. If you are
a broker/owner or manager, consider finding a
way to bring professional photography into your
company on a consistent basis. The incentive of
having a photography solution in place for your
agents is something that benefits you both.
In addition, REAL Trends interviewed 10 real
estate professionals between May and June
2014. These professionals ranged from broker/
owners, managers, agents, and coaches. Some
were a part of major national brands, and others
were a part of independent brokerages. These
professionals had all been involved in the real
estate industry for a period of 12 years or more.
All of those interviewed had used or were familiar with the company Virtuance.
REAL Trends requested all parties to provide
complete data from their 2014 calendar year.
The average is the primary statistical measure
used throughout this study. Due to rounding and
omissions for space, percentage distributions
may not add to 100 percent.
About Virtuance
Based in Denver, Virtuance was founded in 2010
and is one of the fastest-growing real estate
photography companies in the world. Virtuance
is the creator of HDReal®, an award- winning,
proprietary imaging system designed specifically to market real estate. Using artificially intelligent automated algorithms and highly trained
HDReal®-certified photographers, Virtuance
produces real estate marketing images that are
proven to drive online traffic and result in conversions through more inquiries and property
showings. Virtuance supports the HDReal®
system with a comprehensive array of marketing tools and platforms, including interactive
floorplans, listing videos, and social media marketing.
Reprint from November 2015 REAL Trends
Newsletter
Methodology
In April 2015, REAL Trends emailed a
38-question survey to the nation’s top-producing real estate brokerages and agents
as identified by the REAL Trends 500
and America’s Best Real Estate Agents
by REAL Trends in partnership with the
Zillow-Trulia Group. The email survey
remained open for 45 days and had 437
respondents.
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